Monday, April 16, 2012

McDonald's progress in CSR

1. McDonalds is a largely renowned corporation that has been established worldwide over the past 70 years and has been a negative factor on fast food restaurant production. They have been the top competitor with restaurants by providing a lower level of food at a fraction of the price of restaurants. This has allowed for the success of McDonalds but also the decline. Because they have done this, they have contributed to one of the highest increases in the past decade for obesity rates. Consumers find McDonalds a quick resource for food that will satisfy you, and cost cheap. The increase in rates has left people judging whether it is worth even eating anymore. Throughout the last decade McDonalds has changed their corporate responsibility to their corporation through a variety of goals. The largest problem was monitoring cattle and chicken production. By not using anti-biotics or mass production of animals, they have decreased the rates of fattier foods. McDonalds is a large contributing factor to their successful fundraisers such as Ronald McDonald camp, cure mobiles, etc. They have shown the care and respect they have for communities and are working towards a happier global population. The biggest factor I noticed was the reduction on their global footprint. By reducing just salt and water waste, they have already reduced it by 6%, and are soon to aim for 20%. This strive is showing a better environmental option for McDonalds and will start to change how people this of McDonalds. With healthier options coming out on the menu, McDonalds has high hopes to be a safer and more ethical corporation that focuses on their corporate responsibilities and not how cheap they can make food for.

http://www.forbes.com/sites/greatspeculations/2011/09/22/mcdonalds-cashing-in-on-healthy-choices/- McDonalds future goals to become healthier and provide a better global effect

Jeffrey Sheardown

Ovechkin Salary

1. I believe this is not ethical as no NHL specified player has enough talent and common sense to gain $29, 054/ hour. This is truly wasting the economies spending money on singe stand out athletes. While franchise's waste large amount of money on their star athletes, the economy is not moving anywhere fast. This salary expense is not worth the price of one player who is not providing the team with enough ethical and leader behaviour to be worth $124 million. Alexander Ovechkin is a fantastic hockey player don’t get me wrong but that money could be put to better uses throughout teams, stadiums, and local communities. No player will have enough things to buy with this salary amount and to even think of paying this over 13 years is a unreal call. In 13 years Ovechkin will be a shadow in another all-stars image and all the money Washington has spent of idolizing their star Russian winger will be wasted. For the time period that he is there he should make far less for the performance he has displayed over the past year. The younger generation is slowly uprising and this is where scouts and some salaries should be used towards. Gaining these your athletes could change teams, example, Sidney Crosby. Young all stars such as these need to be vitalized and force the GM's to not waste unneeded amounts of money on him. Any player would agree for that much a year, don’t get me wrong but there are far bigger things to put it towards and this organization needs to get a larger grip on what it is spending its fans money on. Until Ovechkin gets over 50 goals a season like Wayne Gretzky, than I may consider keeping a higher salary. Until than the Washington Capitals wasted more money on a dying star

Jeffrey Sheardown